The previous month, Twitter recently enclosed information about its new feature. According to Twitter, it said that it is working on a feature that will let all of the users to switch between the tweets. Previously the Twitter users needed to follow the chronological order of the tweets, i.e. they could view or assess them the way they occurred. But, with the new update, people can easily switch on to the new tweets or the current tweets, and they can still follow the chronological order of the tweets. For the apple users, Twitter has made it a lot easier to switch into one of the two orders.
Twitter stated that there are some people who want to live in the current affairs and want to know everything new that happens. This feature is basically for these people. The users can simply choose from their timeline that which order they want to follow. This all comes with a star icon that is present at the top of the page at the rightside. This star icon has replaced the previous tweet composing icon. But Twitter still needs to find out whether people are going to accept this change or not.
When any feature is launched or new updates are introduced, the most important thing that matters is how audience is going to take it. Hence, Twitter needs to make their users understand the new feature. Some people might not understand new feature and switch on to some other platform. This will not only reduce audience but also lessen engagement. Therefore, Twitter needs to provide a lot of information about the feature to its users so that they don’t switch over.
Twitter has shown highest levels of engagement throughout the past years when they had the old order that is the algorithm. Now they are taking a huge risk but they are positively hoping for a good response from their users.
Twitter is going to conduct between the users. This test will disclose whether people want to follow the old order of tweets or the new one. And, also this will tell about the number of people who want to discover new things and want to keep an eye on the recent tweets.
Besides this new feature, there are a few other things that Twitter needs to consider. It is now working on fonts. Twitter is trying every possible thing that is going to satisfy the user and provide value to the user. Twitter is making various updates in its features to increase its audience as well as engagement.
Now, we are waiting to look how this feature affects the audience of Twitter. Are people going to love it and accept the new update, or are people going to stop using Twitter and switch over to other social platforms? This is still a risky question. But, Twitter is hopeful that people are going to accept it and adapt themselves to the new feature.