Living in the today’s world, everyone person has to be social. In order to be social, everyone has made accounts on different types of social media, but there’s something that is same in every social application i.e. their style. One can easily tell which social media he is using even if the name isn’t mentioned because of the style of the application. The style guide makes it easy for the users to recognize the app.
Why Social Media Style Guide is Important?
A social media style guide ensure how your brand is going to appear on the social media. It may include a color, a guideline, or any other thing that differentiates your brand from any other brand. For any brand or business, a social media style guide is very important. No matter if there is a single person running the social accounts or they are multiple, they need to follow a style guide. Also, having a style guide makes it easier for a new person to post stuff on your social media accounts.
A style guide makes your brand unique and different from others. Keeping everything in your mind relating to your business all the time is not possible. There should be a place where you can hold together all things collectively and have access to it whenever needed. That place indeed is the style guide.
How to Create a Style Guide?
While creating a social media style guide, you have to consider eight things.
The Style Guide
This is the first component of the style guide that states too long, don’t read. If anyone does not want to read the full style guide, he/she can go through this section. This part contains information about all the parts. And if you read this, you may not need to read the other components.
Voice and tone
Voice speaks for your brand. It tells about the personality of your brand to followers on page or profile. The brand’s voice should be friendly, and genuine. The tone should change according to the situation. If the tone is nice and sweet, more people would be willing to connect with you.
Your style guide is representing your brand. If you fail at grammar, or if you write the wrong spelling, you are going to lose your audiences. Therefore, it is better to check any grammatical errors before entering it to the style guide.
This is one of the most important component. Having a nice and relatable format is going to make your brand unique from others.
Emoji usage represents your brand as something very positive and friendly. Also, audiences love texts having emoji. It gives a visual representation for what you’re trying to demonstrate.
Hashtags is one important aspect of the social media. Hashtags are being used for campaigns and everything that shows high engagement. It is necessary to include hashtags into your style guide.
The use of multimedia is equally important. It includes images, videos, and visuals. It helps to keep everything in place.
The brand should be aware of the current affairs, and everything that is going on in the world or in the news. Create content on that news.
Top 10 Most Popular Social Sites and Apps in 2017 by Rajiv Bajaj – LinkedIn
Tweetnfollow – Social Media Expert
Why Multimedia Content is so Important [Infographic] – Social Media Today