Author: Genesis Walker

Creating a Social Media Style Guide – Noob Session #1

Living in the today’s world, everyone person has to be social. In order to be social, everyone has made accounts on different types of social media, but there’s something that is same in every social application i.e. their style. One can easily tell which social media he is using even if the name isn’t mentioned because of the style of the application. The style guide makes it easy for the users to recognize the app.

Why Social Media Style Guide is Important?

A social media style guide ensure how your brand is going to appear on the social media. It may include a color, a guideline, or any other thing that differentiates your brand from any other brand. For any brand or business, a social media style guide is very important. No matter if there is a single person running the social accounts or they are multiple, they need to follow a style guide. Also, having a style guide makes it easier for a new person to post stuff on your social media accounts.

A style guide makes your brand unique and different from others. Keeping everything in your mind relating to your business all the time is not possible. There should be a place where you can hold together all things collectively and have access to it whenever needed. That place indeed is the style guide.

How to Create a Style Guide?

While creating a social media style guide, you have to consider eight things.

The Style Guide

This is the first component of the style guide that states too long, don’t read. If anyone does not want to read the full style guide, he/she can go through this section. This part contains information about all the parts. And if you read this, you may not need to read the other components.

Voice and tone

Voice speaks for your brand. It tells about the personality of your brand to followers on page or profile. The brand’s voice should be friendly, and genuine. The tone should change according to the situation. If the tone is nice and sweet, more people would be willing to connect with you.


Your style guide is representing your brand. If you fail at grammar, or if you write the wrong spelling, you are going to lose your audiences. Therefore, it is better to check any grammatical errors before entering it to the style guide.


This is one of the most important component. Having a nice and relatable format is going to make your brand unique from others.


Emoji usage represents your brand as something very positive and friendly. Also, audiences love texts having emoji. It gives a visual representation for what you’re trying to demonstrate.


Hashtags is one important aspect of the social media. Hashtags are being used for campaigns and everything that shows high engagement. It is necessary to include hashtags into your style guide.


The use of multimedia is equally important. It includes images, videos, and visuals. It helps to keep everything in place.

Breaking News

The brand should be aware of the current affairs, and everything that is going on in the world or in the news. Create content on that news.


Writing for Social Media – Mailchip Content Styling

Top 10 Most Popular Social Sites and Apps in 2017 by Rajiv Bajaj – LinkedIn

Tweetnfollow – Social Media Expert

Why Multimedia Content is so Important [Infographic] – Social Media Today

Ways for repurposing your Blog Posts to gain more Exposure

When you are a content creator or you write blog posts, the most important thing is to engage your audience and increase exposure. This is the most difficult situation faced in the initial stage, but if handled wisely, it can surely help you achieve a lot. So the question arrives that what is the need of repurposing your blog posts? To repurpose your posts or content is not an easy task itself, but is very crucial if you want exposure.

Repurposing your blog posts promises many benefits. Repurposing means you are going to link your content or website to various other platforms so that people using different social media platforms can also view your content. This undoubtedly increases engagement. Many businesses also use this technique to increase awareness among the audience. They link their brands to nearly every social media platform. Every platform attracts audience, hence increasing the customers for the brand. Indeed if you link or share your stuff onto different places or platforms, you are without a doubt going to drive more audience for your content.

But repurposing as said earlier, is not an easy task. Brands and businesses have to consider a lot of things before they think of repurposing their content. If you publish your posts on other platforms to enhance engagement, people are going to easily find your content on other websites and they won’t need to visit on search on your original website anymore. Hence, this will cause a decline in the websites SEO i.e. the search engine optimization.

Blog Posts to gain more Exposure

Therefore, you need to find a way which helps you reach the top level i.e. you gain exposure as well as positively engage the audience towards your content. But, that should not affect the SEO. You can also go for guest blogging. But no one would like to write content for another blog rather than writing it for themselves.

Repurpose Content to Medium

Repurposing helps you find a lot of new readers for your blog. What you have to do is to create an account. After that, you will see a profile icon. Following the profile icon, click on stories. Since you have to republish the already published content, you will need to click on the import a story button. Afterwards, you just need to enter the URL of the content that you want to republish. Simple as that.

Repurposing Content on LinkedIn

Repurposing content on medium and repurposing content on LinkedIn are slightly different. But both ways, repurposing is not an easy task. Another way to increase exposure while protecting your SEO is to repurpose all of your blog content on to your LinkedIn profile.

A huge number of people use LinkedIn, and it can be an amazing way to attract more readers. You need to consider a few steps while repurposing your stuff on LinkedIn. Open your LinkedIn home page. After that, click on write an article. Then, you are going to copy your blog content and paste it on to the publishing area.


Pinterest has announced a new Ad format Carousel that may help the brand opportunities to expand

Pinterest has rolled out a new feature to improve the brand opportunities to grow more through the new carousel format of the ad. Through this ad format, the advertisers may get an opportunity to share the ad by gathering up 5 images together in one pin and let them tell the greatest stories through this social site.

We can see through this update that a person can gather normal pins into the Carousel in the main account feed of the user. But it has multiple grey dots that shows there are various pictures in this one pin. Within this stream, one can scroll through these pictures or else one can click over the post to see all the images in the stream to get a full screen view.

These pictures in the Carousel can be different from each other. The title for these images can be different. You can write different description for each picture and for the landing page. This has provided the marketers and advertisers to have more brand opportunities and increased options to show more to the viewers. The pin advertisers can now have more attractive options to engage the users with the stories they can share with the users to get their attention and interest.

If we see other social sites like Instagram, LinkedIn, and Facebook, the carousel option for sharing various pictures in a post got successful from the previous year. The options they provide are a little bit different from each other but the main theme behind this idea is same and liked by the users. It has also proven some positive effect on the online marketing and advertisement through these channels.

We can now clearly think of the benefits that the users or the marketers may get from this Carousel feature. This carousel option will provide better options to the marketers to share and market their products or services through these multiple streams of pictures in one pin. Through this option, more elements can be shared with the viewers with the increased interaction with the users. The carousel option of Pinterest ad is now provided to all the accounts of businesses to showcase their products in a non-intrusive way.

Pinterest is basically the mobile and web application company that provides the users to share images known as the Pins through their account and they can discover hundreds and thousands of pictures posted by the other users. This social site is also famous for the online advertising campaigns to help the brands and businesses boost their marketing efforts and increase their productivity. Through Pinterest, may people can now search for the pictures by using the relevant hashtags. To improve the advertising experience and user experience both, Pinterest has rolled out this option of carousel ad that was a big success for the other social sites like Facebook and Instagram. We believe that this option will also be liked by the Pinterest users and help the advertisers optimize their performance.

Twitter came up with a new Feature: ‘’Test of New Button’’

The previous month, Twitter recently enclosed information about its new feature. According to Twitter, it said that it is working on a feature that will let all of the users to switch between the tweets. Previously the Twitter users needed to follow the chronological order of the tweets, i.e. they could view or assess them the way they occurred. But, with the new update, people can easily switch on to the new tweets or the current tweets, and they can still follow the chronological order of the tweets. For the apple users, Twitter has made it a lot easier to switch into one of the two orders.

Twitter stated that there are some people who want to live in the current affairs and want to know everything new that happens. This feature is basically for these people. The users can simply choose from their timeline that which order they want to follow. This all comes with a star icon that is present at the top of the page at the rightside. This star icon has replaced the previous tweet composing icon. But Twitter still needs to find out whether people are going to accept this change or not.

When any feature is launched or new updates are introduced, the most important thing that matters is how audience is going to take it. Hence, Twitter needs to make their users understand the new feature. Some people might not understand new feature and switch on to some other platform. This will not only reduce audience but also lessen engagement. Therefore, Twitter needs to provide a lot of information about the feature to its users so that they don’t switch over.

Twitter has shown highest levels of engagement throughout the past years when they had the old order that is the algorithm. Now they are taking a huge risk but they are positively hoping for a good response from their users.

Twitter is going to conduct between the users. This test will disclose whether people want to follow the old order of tweets or the new one. And, also this will tell about the number of people who want to discover new things and want to keep an eye on the recent tweets.

Besides this new feature, there are a few other things that Twitter needs to consider. It is now working on fonts. Twitter is trying every possible thing that is going to satisfy the user and provide value to the user. Twitter is making various updates in its features to increase its audience as well as engagement.

Now, we are waiting to look how this feature affects the audience of Twitter. Are people going to love it and accept the new update, or are people going to stop using Twitter and switch over to other social platforms? This is still a risky question. But, Twitter is hopeful that people are going to accept it and adapt themselves to the new feature.

Merging Facebook Ads with Email marketing

In the beginning of the internet email has been the most important feature to be able to communicate. For marketers, email marketing was the main approach to advertise their products or different services. Now the large portion of the internet market is occupied by the social media platforms. Social media platforms have been playing an important role in changing our view of the societies, businesses, brand strategies, marketing and advertising strategies. Still the email marketing here in this year because of its importance and how it stayed connected with the latest communication platforms. Emails are still used to stay in touch with the users for any platform of any type.

There are different steps to merge the Facebook Ads with the email marketing is to first set up Facebook ads so that you can start advertising any brand or business. It will create traffic towards the brands or businesses. Before posting ads make sure to read the policies of the social media platform which you are using for advertisements.

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As Facebook & Instagram are one of the top social media platforms in terms of social media marketing, the followers have to make sure to understand the marketing and advertising policies of the Facebook. While uploading the ads the social media platforms will guide the user through the ad format which will allow the user to choose the options which will best suit their advertisement campaign.

Another way of merging the Facebook ads with the email marketing is to create landing pages for the websites of brands and businesses. These landing pages will allow the visitors to see the first thing on the website and that is to tell the visitor to subscribe with the website. For this the user will use his or her email which can be used to advertise products and services.

The third step is to tell the users to subscribe with their emails and use can use these emails to communicate with the users. This can still be done with the Social media platforms but the email marketing still has a position in the internet marketing which is why it is important to be a part of this approach. Through emails different brands and businesses will show offers and other latest stuff regarding the brands which is a good move for marketing. You can share any kind of update with the users which will help to keep the users up to date with anything that is going on with the brands that you have subscribed with.

This is why it is very important to merge the Facebook ads with the email marketing because it will help to generate the traffic towards the brands’ social media accounts and their official websites, both of these share their value for marketing or advertising campaigns. Every type of advertisement can be pull of by using these approaches and also for increasing your audience because it is very important to do that. Targeting the right kind of audience is very important.